A consistent template
Working with the brand elements we built a template using motion graphics to frame the footage that could work across each of the different occasions whilst maintaining a consistent and recognisable look.
A clear message
A bold use of title design enhanced the footage and made it more suited to the social media platforms where a younger audience could be reached. The idea of ‘real moments’ was created to make sense of the different seasonal videos and helped tie them together as a single campaign.