Social / Pre-rolls

About Project
Serving up a surprising social campaign and YouTube pre-rolls for Unilever Knorr in Asian markets.
Unilever brand Knorr wanted to promote their new range of ‘meal makers’, a variety of ready mixed spices that improve classic Thai and Indonesian national dishes. While Rascal concepted and produced the TV and print, Little Rascal engaged the audience via a social media competition and YouTube pre-rolls.


Building on the Indonesian TV and print campaign idea from Rascal, we invited the public to share their surprise selfies with us using the #surpriseselfies to enter the competition. The campaign had great effect and stirred up some creative responses.


For the Thailand TV and print campaign Little Rascal worked with the footage taken for the TV campaign and created two unique pre-rolls to play as 5 second spots on YouTube. One focused on the new Zip-Lock packaging, while the other told the TV creative in short form.