Knorr

Social / Pre-rolls

About Project
Serving up a surprising social campaign and YouTube pre-rolls for Unilever Knorr in Asian markets.
Unilever brand Knorr wanted to promote their new range of ‘meal makers’, a variety of ready mixed spices that improve classic Thai and Indonesian national dishes. While Rascal concepted and produced the TV and print, Little Rascal engaged the audience via a social media competition and YouTube pre-rolls.

#SurpriseSelfies

Building on the Indonesian TV and print campaign idea from Rascal, we invited the public to share their surprise selfies with us using the #surpriseselfies to enter the competition. The campaign had great effect and stirred up some creative responses.

Pre-rolls

For the Thailand TV and print campaign Little Rascal worked with the footage taken for the TV campaign and created two unique pre-rolls to play as 5 second spots on YouTube. One focused on the new Zip-Lock packaging, while the other told the TV creative in short form.

 OLDER WORK
SHARE
 
CONTACT RASCAL